Gretchen Barton is Future Majority’s research director. Gretchen has led research and served as a behavioral science strategist and researcher for political organizations and campaigns such as NextGen America, New Moral Majority, The Lincoln Project, Way to Win, Ideas 42, and more. Her work has uncovered key messaging insights to turn out the youth vote, revealing voters’ deepest hopes for presidential candidates, and identified insights using traditional and non-traditional research methodologies.