WORK


The Narrative Observatory


Supercharging Narrative Strategy

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One-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. Delivering audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, or inauthentic online activity.

Projects


April 2022
#Immigration#Audience

Latinx Encounters with Immigration Stories in U.S. Media

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January 2023
#Health Equity#Content Testing

Health Equity Narratives: Strategy Validation

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July 2020
#Audience

Beyond Demography: Black Audiences Online

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June 2018
#Content Testing

Meme Factory

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April 2020
#Audience

What Media Matters for Latinx Americans?

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May 2022
#Denuclearizaton#Audience

Rewriting the Nuclear Story

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