WORK


The Narrative Observatory


Supercharging Narrative Strategy

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One-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. Delivering audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, or inauthentic online activity.

Projects


  • #Democracy

Ultranationalism

Harmony Labs
  • #Audience

Main Character Energy: key stories & heroes for Latino audiences

Harmony Labs
  • #Climate
  • #Content Testing
  • #Audience

Audiences for Climate Comms

Harmony Labs
  • #Climate
  • #Interactive
  • #Audience

How to Reach New Climate Audiences

Harmony Labs
  • #Fandoms
  • #Interactive
  • #Gaming
  • #Narratives
  • #Audience

A Home for Every Hero

Harmony Labs
  • #Health Equity
  • #Interactive
  • #Content Testing

Health Equity Narratives: Strategy Validation

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