Another surface of our world . . . As omnipresent as the air we breathe . . . As sweeping as the oceans that separate and connect us . . . As volatile as weather.

We make sense of the world through, with, and in media. Media condition and consume us . . . But they are also something we create.

We can bring media into better balance with human being, in service of our communities and the planet we share.

The Narrative Observatory

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One-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. Delivering audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, or inauthentic online activity.


September 2023

Updates from the Lab

September 2023
#Racial Justice#Narratives

Building a Narrative for Reparations: Closing the Hope Gap

July 2023

The Multiverse As Reality Model

June 2023
#Care & Aging#Narratives

From Research to Campaign: Audience Strategy for Narratives of Care

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