Another surface of our world . . . As omnipresent as the air we breathe . . . As sweeping as the oceans that separate and connect us . . . As volatile as weather.

We make sense of the world through, with, and in media. Media condition and consume us . . . But they are also something we create.

We can bring media into better balance with human being, in service of our communities and the planet we share.

The Narrative Observatory

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One-of-a-kind data infrastructure that empowers partners to find, reach, and resonate with the right audience in today’s media minefield. Delivering audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content—all derived from the actual behavior of real people and true audiences, not survey results, or inauthentic online activity.


May 2024
#Democracy#Content Testing

Alex Garland’s Civil War May Normalize Political Violence

March 2024

Main Character Energy

February 2024

Looking Back to See Forward

February 2024
#Artificial IntelligenceBlog

Responsible AI at Harmony Labs

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