VR Action Lab
Social impact uses for emerging media technology
A collaboration with Google Daydream Impact, Screenwriters Colony, Sensorium Works, Institute of Play and others, VR Action Lab brings together award-winning media makers, activists, researchers, designers and others to prototype and refine social impact uses for emerging media, like virtual reality. The first iteration of the VR Action Lab explored how VR could address the precipitous drop in efficacy of anti-bullying efforts in middle school and activate young people as upstanders. It produced three VR experiences embedded in a pilot-tested six-lesson curriculum, along with other resources to support the effective integration of emerging media tools into social change work. Future iterations of the Action Lab will use the same rigorous, multidisciplinary approach.