We recently wrapped a project with advocates, activists, and organizers in the Upper Midwest to map the current landscape of civic information consumption. The fragmentation of media systems has left many wondering: how do people in the U.S. get information in what many perceive to be local media deserts? Using the Narrative Observatory, we explored how audiences engage and consume this info in the Upper Midwest — and where untapped engagement opportunities may exist to reach them. We are excited to showcase the findings in this new public report.
The biggest takeaways?
If you are interested in watching a live presentation of these findings, or in contributing to our ongoing efforts to explore the data around civic information, please get in touch.