Today, a lot of climate content only reaches existing supporters. There’s a huge opportunity to reach un- and under-engaged audiences around climate, but it’ll require a radical new approach that starts with what audiences value and engages people organically and authentically.
Register today for one of three learning sessions with Samantha Wright, Brian Waniewski, Riki Conrey, and Kasia Cieplak-Mayr von Baldegg as they share findings from a first-of-its kind, culture-first look at audiences to understand who climate communications are currently reaching, who they may be leaving out, and how to integrate more climate content into media. Learn more about our special guest cohosts below.
In these 60-minute learning sessions you can expect some a-ha moments, actionable insights, and new tools and maps to navigate the next frontier of climate communications.
We hope to see you on 1/16, 1/18, or 1/24!
Samantha Wright is an impact producer and media executive, building projects at the intersection of climate and culture. Previously, she led program design at Earth Alliance, a new nonprofit founded by Laurene Powell Jobs and Leonardo DiCaprio. Before this, she was Senior Vice President of Social Impact at Participant, where she built campaigns around narrative and documentary films like Dark Waters and American Factory. Samantha specializes in marrying powerful storytelling with agile campaigns to shift systems and change narratives.
Kasia Cieplak-Mayr von Baldegg is a media executive, filmmaker, and entrepreneur with experience leading editorial strategy for organizations including The Atlantic magazine and the climate nonprofit Earth Alliance, founded by Leonardo DiCaprio and Laurene Powell Jobs. She is also the co-founder of Portrait, an invite-only community and app for established professionals in film, television, and digital media. Previously, she created and oversaw Atlantic Studios, The Atlantic’s in-house documentary studio, and produced White Noise, The Atlantic’s award-winning feature documentary about rising white nationalism. The film premiered at AFI Docs and IDFA in 2020 and won Best Documentary at Raindance.