When Inequality Media approached us to track and evaluate the social impact of their film, Inequality for All, they were on a mission to increase public understanding of income inequality: both how it arose in the US and what can be done to fix it. We designed and implemented a customized collection and analysis plan that looked at change over time across public opinion, social media, mainstream media and legislative proceedings. There was a preexisting upward trend in all these areas. Our analysis showed that the film successfully leveraged that increased interest. In addition, following the film's release, diversity increased with regard to the type of people engaging with the topic of income inequality online.